January 27, 2012
New Google Privacy Policy
Worth a quick read for your personal and business use of Google tools – from search to email…
ViewPrivacy Policy – Policies & Principles
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January 21, 2012
Times Higher Education – Has Knight arrived in time to rescue Australias academy?
The view from the UK. But why wait for Knight?
Now is the time to review and build brand value, improve student experience, and focus on quality education outcomes, not just numbers recruited or dollars banked. A whole of university approach that requires strong leadership and vision.
Read full article
What not to do in 2012 – international education marketing
10 tips for universities Watch video.
An amusing start to 2012 from The Australian. 10 top tips – we’ve all come across #1 – the Vice Chancellor welcome!
January 20, 2012
Best College and University Websites – Clark University – Bob Johnson Consulting
Thanks to Bob Johnson for spotting this great example of demonstrating “ROE = Return on Education”.
Does your site offer such valuable insights to parents and prospective students?
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December 13, 2011
Online education sees 12% growth
Online growth for OS higher education | Story & Education Stories | The Australian.
New figures and research from AEI show year-on-year growth for Australian online education courses.
Read more…
December 12, 2011
Student Experience – Good Practice Guide
Whilst at the annual ISANA conference in Hobart earlier this month, we were recommend to review this Good Practice Guide on Student Experience by ISANA.
There’s a hidden wisdom “that the experience IS the marketing”.
It’s obvious really, if you get the experience right then the students will do your ‘marketing’ for you. They will recommend and share their positive experience with others wishing to study overseas. They will do it for free and with a passion and empathy that your marketing cannot hope to achieve.
This is why good marketers focus first on the product and the experience before the message.
View full article
December 7, 2011
NACAC – 2 year commission into agent use
Concern for student welfare and the use of agents don’t need to be mutually exclusive. And 2 years is a long time to sit on the fence…
Read more…
November 30, 2011
New UK visa rules wont hit Indians – Hindustan Times
Quality UK provider numbers are up, despite the overall number of Indian students to the UK down under the new student visa changes…
November 29, 2011
University of New England – making more time for what matters
This month we spoke with Gabrielle Rolan, Director International Marketing and Pathways at the University of New England.
Gabrielle has over 17 years experience as a senior international education marketing professional and has held senior positions at Swinburne University, Central Queensland University and University of Southern Queensland. She also co-presents the International Education Association of Australia (IEAA) Agent Management Workshops each year.
Read more…
November 10, 2011
Education New Zealand – Market Information reports
Education New Zealand has kindly posted its country information reports for all to access. For those of you planning country visits or interested in NZ activities you’ll find free market profile and events reports on most key recruitment markets.
The reports are downloadable PDFs. View reports
StudyLink. Education Connected.