August 2, 2018
As one of Australia’s leading universities, Swinburne University of Technology receives a lot of interest from international students. When its existing international application system was decommissioned in 2015, International Admissions had to switch to the University’s new Student Admissions System which was not designed to cater for international applications.
“It was very ineffective as the system was not optimised for international applications,” says Di Ruddell, Swinburne’s Head of Admissions. “There were many, many fixes required to cater to international application requirements. We kept having to ask for changes to the system which took a long time to be made. Some changes were never made.” As a result, application turnaround times blew out to six weeks or more – which meant they were no longer competitive. “We lost market share as a result,” says Di.
A system built for purpose
Swinburne’s Head of International Recruitment helped them find a new system. By taking the time to review, shortlist and recommend potential suppliers, Di and her team aimed to find a system that was:
• web-based and accessible from anywhere in the world
• fast and easy-to-use
• customisable, with the ability to package offers and manage templates.
“We wanted to have more control over the process. We needed a system that would allow us to create packages for two, three or four different courses,” says Di.
January 27, 2012
Worth a quick read for your personal and business use of Google tools – from search to email…
January 21, 2012
The view from the UK. But why wait for Knight?
Now is the time to review and build brand value, improve student experience, and focus on quality education outcomes, not just numbers recruited or dollars banked. A whole of university approach that requires strong leadership and vision.
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10 tips for universities Watch video
An amusing start to 2012 from The Australian. 10 top tips – we’ve all come across #1 – the Vice Chancellor welcome!
January 20, 2012
Thanks to Bob Johnson for spotting this great example of demonstrating “ROE = Return on Education”.
Does your site offer such valuable insights to parents and prospective students?
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December 13, 2011
Online growth for OS higher education | Story & Education Stories | The Australian.
New figures and research from AEI show year-on-year growth for Australian online education courses.
December 12, 2011
Whilst at the annual ISANA conference in Hobart earlier this month, we were recommend to review this Good Practice Guide
on Student Experience by ISANA
There’s a hidden wisdom “that the experience IS the marketing”.
It’s obvious really, if you get the experience right then the students will do your ‘marketing’ for you. They will recommend and share their positive experience with others wishing to study overseas. They will do it for free and with a passion and empathy that your marketing cannot hope to achieve.
This is why good marketers focus first on the product and the experience before the message.
View full article
December 7, 2011
Concern for student welfare and the use of agents don’t need to be mutually exclusive. And 2 years is a long time to sit on the fence…
November 30, 2011
Quality UK provider numbers are up, despite the overall number of Indian students to the UK down under the new student visa changes
November 29, 2011
This month we spoke with Gabrielle Rolan, Director International Marketing and Pathways at the University of New England.
Gabrielle has over 17 years experience as a senior international education marketing professional and has held senior positions at Swinburne University, Central Queensland University and University of Southern Queensland. She also co-presents the International Education Association of Australia (IEAA) Agent Management Workshops each year.