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Category Archives: Case Studies

A system built for purpose – The admissions system that got Swinburne get back in the game

As one of Australia’s leading universities, Swinburne University of Technology receives a lot of interest from international students. When its existing international application system was decommissioned in 2015, International Admissions had to switch to the University’s new Student Admissions System which was not designed to cater for international applications.

“It was very ineffective as the system was not optimised for international applications,” says Di Ruddell, Swinburne’s Head of Admissions. “There were many, many fixes required to cater to international application requirements. We kept having to ask for changes to the system which took a long time to be made. Some changes were never made.” As a result, application turnaround times blew out to six weeks or more – which meant they were no longer competitive. “We lost market share as a result,” says Di.

A system built for purpose
Swinburne’s Head of International Recruitment helped them find a new system. By taking the time to review, shortlist and recommend potential suppliers, Di and her team aimed to find a system that was:

• web-based and accessible from anywhere in the world
• fast and easy-to-use
• customisable, with the ability to package offers and manage templates.

“We wanted to have more control over the process. We needed a system that would allow us to create packages for two, three or four different courses,” says Di.
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Online education sees 12% growth

Online growth for OS higher education | Story & Education Stories | The Australian. New figures and research from AEI show year-on-year growth for Australian online education courses. Read more…

Student Experience – Good Practice Guide

Whilst at the annual ISANA conference in Hobart earlier this month, we were recommend to review this Good Practice Guide on Student Experience by ISANA. There’s a hidden wisdom “that the experience IS the marketing”. It’s obvious really, if you get the experience right then the students will do your ‘marketing’ for you. They will recommend and share their positive experience with others wishing to study overseas. They will do it for free and with a passion and empathy that your marketing cannot hope to achieve. This is why good marketers focus first on the product and the experience before the message. View full article

University of New England – making more time for what matters

This month we spoke with Gabrielle Rolan, Director International Marketing and Pathways at the University of New England. Gabrielle has over 17 years experience as a senior international education marketing professional and has held senior positions at Swinburne University, Central Queensland University and University of Southern Queensland. She also co-presents the International Education Association of Australia (IEAA) Agent Management Workshops each year. Read more…
200,000 applications submitted on StudyLink in 2018