Whilst at the annual ISANA conference in Hobart earlier this month, we were recommend to review this
Good Practice Guide on Student Experience by
ISANA.
There’s a hidden wisdom “that the experience IS the marketing”.
It’s obvious really, if you get the experience right then the students will do your ‘marketing’ for you. They will recommend and share their positive experience with others wishing to study overseas. They will do it for free and with a passion and empathy that your marketing cannot hope to achieve.
This is why good marketers focus first on the product and the experience before the message.
View full article